In case you've been living a cave and haven't seen the 'Awareness Test' TV ad/viral video, here it is.
http://www.youtube.com/watch?v=Ahg6qcgoay4&eurl=http://www.dothetest.co.uk/

The message is: 'it's easy to miss something you're not looking for'
Check it out.
It's a great analogy for the problem with keyword search that:
you might miss (not find)... Read More