For a touch of inspiration, watch this 30 second video……….
http://youtube.com/watch?v=ewjzlI6hrf8

Now, through what context might you see it?

1. Philosophy

> Carpe Diem?


2. Advertising

> Television?


3. Animation

> Advertising?


4. Entertainment

> TV program

> interruption?


You can imagine how these different ‘parent and child’ terms might sit in a knowledge tree that people could browse to find content that interests them.
.
And you can imagine that different people could arrive at the same video by taking very different paths through the knowledge tree………..
browsing it according to their own particular interests or whims (eg philosophy, advertising, animation or entertainment).
And how they could click on these tags to generate video search results matching their query.

So, if you had a video tagged using knowledge tree tags, you would be allowing searchers more paths for finding your video.
And more paths means more page impressions, more ad revenue, more sales, more awareness of your product, service or subject, for example. 

The key advantage of this over keyword search, of course, is that the searcher doesn’t have to second-guess what the (exact) search term is before they type it in.
They simply browse the knowledge tree to get a table of contents-type overview of what’s available.
And click to generate a results page of matching video from there. 

Come back in a couple of weeks to see an example of a knowledge tree working with a video archive at www.vervofinancial.com.
(The site's up but the knowledge tree will be incorporated into the site search shortly).